Cisneros is one of the largest privately held media and entertainment, digital media, telecommunications, consumer products and real estate organizations in the world. Through its many companies and associations, Cisneros offers top-quality, renowned brands and services to 550 million Spanish and Portuguese-speaking consumers in the Americas and Europe and sells television programs and other media contents in five continents and in more than 90 countries.
The companies of Cisneros include majority and minority stock in several corporations that are directly or indirectly managed through partnerships, risk-sharing companies or alliances
Cisneros encompases four large business units:
Cisneros Media, includes our media and entertainment companies, which have long-standing leadership positions in television broadcasting, production, and distribution. This business unit includes Venevision—our premier television business—one of the largest producers of Spanish-language television content in Latin America and the leading privately owned TV network in Venezuela, and alsoVenevision Plus, VmasTV and VePlusTV, the organization’s cable networks throughout Latin America and the Caribbean, and the Miss Venezuela Organization, which holds a record seven Miss World and Miss Universe titles.
Cisneros Interactive is a Cisneros Division focused on developing digital businesses for Hispanic audiences in the United States, Latin America and Spain.
Its business strategy is mainly centered on digital advertising and in just a few years, it has become one of the main players in the region’s digital industry through the acquisition and development of start-ups.
Cisneros Interactive owns seven digital advertising companies which are led by RedMas, an online advertising company with 115 million unique users per month in the United States and Latin America; and Adsmovil, the leading mobile advertising network in Latin America and the US Hispanic market.
Cisneros Real Estate is our business unit focused on positioning real estate developments of our flagship investment, Tropicalia in the Dominican Republic which promises to become a global model for high-end sustainable tourism. At the same time, we are pursuing a number of hotel and resort projects in Latin America in partnership with the world’s most prestigious hotel management brands. As is true across all of our businesses, the qualities that distinguish Cisneros in real estate development are our integrity and our commitment to excellence.
Consumer Products & Services, throughout our history, Cisneros has focused on making smart investments and executing well, leading to holdings in consumer products and services that offer distinctive business value. Currently, we own Laboratorios FISA, which manufactures and distributes personal care products in Venezuela; Saeca, a business travel management company associated with Carlson Wagonlit Travel; and Americatel, the most important player in the Venezuelan radio communication market.